"Over the past 5 years I have been an active Tier 1 participant of the ICF Orange County Chapter.  There have been many tangible benefits for me, most importantly, the personal friendships, the professional support and the on-going learning and education.  There is, however, one benefit, that I never really paid much attention to and that was the  “Find-A-Coach” section of the website.  Until now, most of the referrals I have gotten from ICF have been through the international website’s referrals or through the personal referrals I have gotten through our local community of coaches.

Today I want to share a recent success story that was a direct result of the ICF- OC’s “Find A Coach” service.  Several months ago I was contacted by a local university with campuses throughout the US. They were interested in providing Life Coaching services to their MBA students as part of an effort to fully support their students in all aspects of their lives and to help them get clarity on how they will connect their learning to the real world and their career aspirations. When I asked them how they had found me, they told me it was through the ICF–OC website. After a series of discussions and interviews, I am happy to say I got the assignment.  On November 1st I will begin coaching MBA students as part of this pilot initiative. 

So the message I want to share is that the “Find A Coach” benefit can work for you too! If you haven’t done your Bio Page for the “Find A Coach” page, take some time and get it done.  This is a great opportunity to present yourself to perspective clients."

Thank You ICF OC!
Anita Goldin

By Lee Pound, the Write Coach

I have emphasized an important marketing principle for quite some time in my private writing programs so it was great confirmation to see that most of the top Internet marketers use similar principles in their marketing. This process works for all coaches as well.

What is it?

Most great marketing starts by determining the target audience long before the product is ever created. Unfortunately too many amateurs do it the other way around. They create the product then look for a market for it. This is a recipe for disaster.

Hear are the first steps you use in setting up your marketing plan and in writing your book:

• Determine your target audience. Usually the best way to do this is to set up an avatar or typical customer that you describe in detail, including age, interests, fears, frustrations, and goals.
• Find out what your target market wants to resolve those interests, fears and frustrations.
• Decide what your program or book will give them.
• Create your personal story in a way that it meshes with your target market avatar’s personal story. These two stories are the most important part of this preliminary process.
• Once you know all of this, create your product or write your book in a way that it meets the needs of your target market.
• Sell it to your target market.

This process is so important that you as a coach will have much more success in attracting your target market if you follow it carefully.

Lee Pound is a writing coach, book editor, publisher and author. His web site is http://www.leepound.com. 

There are new opportunities coming your way!

• The opportunity to Post Your Events on the ICF-OC website.
• 5-minute spotlight at ICF-OC monthly meetings. Begins November 11, 2010.

We also invite you to the ICF-OC orientation every Second Thursday from 6:30 – 7:00 pm. This session is intended for new members and those that are interested in ICF-OC.

Here are some great ways to share your knowledge and get involved:

1. Have something to share? Submit an article for the Insights Newsletter.  The deadline for the next edition is the 3rd Thursday of each month. Submissions should be submitted to publications@icforangecounty.org and “Insights Submission” written in the subject line.
   
   To obtain information about the guidelines click here.
   
   
2. Want to learn more about the inner workings of ICF-OC?  Then, come to the ICF-OC Board meeting on November 11, 2010 at 4:00 pm at The Sports Club, Irvine, CA.
   
   
3. Want to become more involved in the chapter, make a significant difference and work with some amazing people?  Contact Rita Conley  ritabconley@ca.rr.com for more details.

Our monthly meetings are every second Thursday of the month.

When

Thursday, November 11, 2010
5:30 p.m. – 6:30 p.m. What else is there? with Allison Haynes
6:30 p.m. – 7:00 p.m. Networking
7:00 p.m. – 9:00 p.m.Dinner, Announcements and Featured presentation: Life with Purpose and Possiblity with Dr. Shelly Zavala

Location

The Sports Club – Irvine
1980 Main Street
Irvine, CA 92614

What else is there? with Allison Haynes

At some point in our lives, many of us realize we have been successful in our careers, we have our family and friends, we’ve travelled, or run a marathon and now we begin to consider “What else am I meant to do in with my life”?  It is the shift from “Success to Significance”.   Allison Haynes will present at our BCE about her recent trips to Guatemala building vegetable gardens and chasing her wildest dream, the end of global hunger.   Her efforts inspired a group of 8 women to join her on her most recent trip and to continue on their own journey of self discovery and making a difference.

Allison will share her inspiring story of how she ended up El Remate, a small rural village in Guatemala, how she began working with a small group of 18 women building vegetable gardens and how that become a group of 75 women strong.  Allison will challenge us to consider our wildest dreams and will discuss a process for setting goals and intentions to see it happen in our lifetime.   Whether it is for ourselves or our clients, this story is sure to provide inspiration to all of us to make a difference in our own way.

Click HERE to register.
………………………….

Life with Purpose and Possiblity with Dr. Shelly Zavala

Last year, Dr. Shelly Zavala was a huge hit in her session about the Brain and Neurobiology. This November, Shelly will talk with us about Life with Purpose and Possibility.

• Gain insight of how to generate possibility and purpose.
• Understand the four personality traits needed for living a purposeful life.
• Create a life that comes from your inner truth (no one else’s).
• Learn the 7 essentials that give life purpose and possibility.
• Explore the science of neurobiology and how important this is in creating a meaningful life.

About the presenter:

Dr. Shelly Zavala is a recognized presenter in neurobiology and spirituality and assists clients by teaching them to take ownership of their lives by creating a Life Through Intention. Dr. Zavala has been working with clients on understanding intention for the past ten years and has appeared on Bravo television and numerous radio shows. Dr. Zavala has a bachelor’s degree in Cultural Anthropology, a master’s degree in Counseling Psychology, and a doctorate in Clinical Psychology.

Click HERE to register.

ICF-LA Monthly Meeting
November 17, 2010 7:00-9:15 PM
"Transform Your Business Using Accountability-Based Systems to Achieve Breakthrough Results"

Presented by
Mark Samuel

• Is it time for a major overhaul in your business or your client’s business?
• Would you rather see the transformation to take place in three months rather than twelve months?
• Could you use some new strategies for holding your clients accountable?
• Are you willing to be held accountable?

Using an accountability-based diagnostic strategy, you can minimize backfires and achieve measurable transformation in record time. Experienced Accountability Expert, Mark Samuel, will add a practical diagnostic tool along with an Accountability-based strategy for implementing change, which produces measurable results. The newer coach will apply these strategies to improve their coaching business. By the end of the presentation, participants will have their own action plan for a practical application of the methods and strategies discussed. And, because it is based in Accountability, participants and clients will achieve sustainable results.

Go to www.icf-la.org to get
more information and to register.