President’s
Message- Doug Gfeller
Customer Service
Customer service, it seems like a strange word to use with coaching. We all understand the term when it is used in a retail setting, such as Starbucks. After all would anyone in their right mind really pay $2.60 for a decaf quad espresso com pana? We are willing to pay this only because of the ambience, the service and the show. The ambience is all about the setting, from the art on the wall to the welcoming computer station, to the companionship of other like souls willing to pay this amount and stand in line to do so. The service is always quick, friendly and they probably even know your name and drink if you are a regular. Let’s not forget the show! The baristas shout out the drinks and make jokes with the customers. The person taking your money offers you today’s taster. It all adds up to a fun experience. Remember the line from the TV show Cheers, “Where they always know your name”. It is all about feeling like you belong and are welcomed.
“I saw some stats recently that said…
5:00 – 6:00 pm: Business and Coaching Excellence Program
5:30 – 6:00 pm: Networking
6:30 – 8:30 pm: Dinner and Featured Speaker
Business And Coaching Excellence Program
5:00 - 6:00pm
All Roads Lead to Follow Up
with Joan Friedlander |
Effective follow-up is one of the most important aspects of marketing, and often the most neglected. If you're not building valuable business relationships you are losing sales, completely ignoring the importance of the "know, like and trust factor" required in a successful service business. It takes an average of 7-9 exposures to you before the average prospect is ready to buy. Most people stop after two or three tries.
What you will learn:
- Why Follow-up causes so much resistance, and how to overcome it
- How to use Follow-up to build the "know, like and trust" factors with prospects
- Practical tactics for adding value-added follow up to key marketing strategies
- How to tap into your strengths and talents to make following up much more fun!
 Joan Friedlander is a business strategy coach and founder of Lifework Business Partners. She works with solo entrepreneurs ready to transition from a consultancy business model to a team-based approach to delivering services. She's also a veteran facilitator for the Get Clients Now! marketing program developed by C.J. Hayden, and the Director of Training and Licensing for Get Clients Now! Having facilitated over 40 group programs, she's seen how insufficient follow-up strategies caused people lose valuable opportunities. Expect an interactive, friendly discussion as well as practical guidance you can easily implement.
(Get Clients Now! is a trademark of Wings Business Coaching, LLC, used under license. www.getclientsnow.com)
Headliner Event
6:30 - 8:30pm
Explore the Power of Subcontracting to Enhance Your Business!
Panel Discussion with DBM and Right Management |
One way to achieve strategic alliances is through subcontracting. Subcontracting may take the form of an agency subcontracting to coaches or coaches subcontracting to one another. This creates a partnership that serves both parties, with the ultimate goal of providing optimal service to the client.
Our June event is a panel discussion with representatives from agencies DBM and Right Management, and the coaches they use as subcontractors. We will discuss the power of the relationship and what must be in place to make it effective. Questions to be discussed include:
- What are the benefits of subcontracting for each party?
- What is the subcontracting agency looking for in a coach?
- What should a coach look for when entering a relationship with a subcontractor?
- What does the process look like for the company and coach?
In addition, many of our chapter members have established referral networks to provide better client service. We will discuss best practices for developing these networks including:
- What is the value of a referral network?
- How can you structure the relationship i.e. formal, informal, subcontract, or referral?
- What are the pros and cons of each approach?
Finally what goes around comes around. After the close of the meeting we will provide an additional opportunity for networking and a forum to identify one or more candidates for strategic alliances to power your own coaching practice.
Event Registration Here
 INSIGHTFUL RESOURCES
A new perspective on cool tools to boost your coaching business
by Candice Brokenshire
www.theredbarncooperative.com
INSIGHT ON: Subcontracting
Have you ever found yourself in a situation where your client’s needs have broadened and you have required support or a different set of skills? How often have you referred that business to a colleague or have asked around for a recommendation in order to place that ‘perfect someone’? What if you could do that while enhancing your business’ reputation AND get paid for the effort? Occupying the role of a subcontractor would do this.
Coaches agree that there are also great benefits to subcontracting through another entity whether that be a coach or an agency who has an existing relationship with a client. In this kind of alliance you don’t have to concentrate as much time working on your own marketing or spend time maintaining the main client relationship or handling contracts, instead you can expect to coach and simply invoice the agreed hourly rate for your time.
 Assessment 101
by Glenn Stevenson
We are well into spring, and indeed summer is almost here. It is an appropriate time to review the assessment of the month, Real Colors, although the “real colors” in this assessment refer to four personality types instead of nature’s colors.
This is the eighth in the Insights series on assessments. For an index of assessments already reviewed and a list of assessments yet to be described, see the end of this article.
Assessment: Real Colors®
Description: The Real Colors® Personality Instrument is a simple, easy to administer system for identifying the four temperaments (Blue, Gold, Green, and Orange). It provides users with a tool for understanding human behavior, for uncovering motivators specific to each temperament, and for improving communication skills. This knowledge gives one valuable insight into what is most important to each temperament, why each temperament may react to situations differently than others, and how one can best communicate with each type.
Characteristics of the four temperaments are…
 COACHES BLOG
How to Get Cooperation When You Aren’t the Boss
by Nahid Casazza
http://nahidc.blogspot.com
One of the biggest frustrations in a busy work environment is having to depend on other people to get your work done. This can really drive you nuts if your personal reputation, performance review, and future at the company depends on getting results, and those results depend on others.
How can you get people to give you what you need to succeed? Especially if they are overworked, and you are not the boss? Some of the most common ways of handling this simply don’t work anymore:
1. You could send out several requests for help, document the e-mail trail, and not complete your project on time. You could show the evidence to your boss when asked. The problem with this method is that the company needs the project done in order to succeed, and whether or not they understand that you tried, they are still faced with the fact that they don’t have the results they need.
2. You could complain about the person’s lack of cooperation to their boss. However, in doing so, you’ve made them look bad, and while they may comply with your requests in the future so as not to get in trouble, they will not trust you, and may try to get by on giving you the minimum possible. This reduces your ability to put out your best work.
 Coach Spotlight
Allison Haynes
Office: 714.730.9600
Mobile: 714.271.5103
What is your wildest dream?
My wildest dream is the end of global hunger. By that I mean the end of hunger and poverty in the developing world, and the end of emotional and spiritual hunger in our developed world. That was the genesis of the name of my company – Your Wildest Dream. As a coach I work with clients who have a hunger for more in their lives. It doesn’t matter what the dream is…. It’s all about discovering your personal dream and then striving to achieve it.
Who is your ideal client?
My ideal clients have an entrepreneurial spirit. In addition to professional success they are now looking for fulfillment in other aspects of their lives including health, wealth and happiness. It may be a transition from full time business person to a more balanced life, or to part time or retirement. They are looking forward to their next chapter and continuing to make a contribution to the world.
Where do you see yourself as a coach in five years?
My life as a coach is evolving. In 5 years my business will be a thriving coaching, training, and consulting business where I am asked to speak at conferences on a worldwide basis. The results of my life work are the difference in people’s lives. My focus is on global understanding and the end of hunger.
What was your profession before becoming a coach?
My life and career have been a smorgasbord. For the past 10 years I’ve been an independent consultant providing coaching and training services specializing in sales effectiveness, marketing, channels and alliances. I’ve had the opportunity to travel all over the world delivering workshops for large multi-national organizations. This opportunity, in addition to a 2 year sabbatical backpacking around the world, gave me a passion for global understanding and connecting our world with the lives of our partners in the developing world.
In 1994 my husband David and I sold everything including our house, cars and boat in order to travel around the world. We trekked in Nepal, safari’ed in the Ngorogoro Crater, lounged on the beaches of Zanzibar, and went scuba diving on the Great Barrier Reef. We carried nothing much but the clothes on our back, and lived on less that $50/day, a fortune in most of the world. Upon returning to the U.S., the land of opportunity, we jumped back in and established fulfilling and successful careers. I’ve applied my global experience to business and have travelled to six of the seven continents delivering workshops and consulting, along with earning a few frequent flyer miles!
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