 Welcome to our monthly ICF-Orange County Chapter newsletter Insights.
Doug Gfeller, President
5:00 – 6:00 pm: Business and Coaching Excellence Program
5:30 – 6:00 pm: Networking
6:30 – 8:30 pm: Dinner and Featured Speaker
Business And Coaching Excellence Program
5:00 - 6:00pm
| What does it take to get Credentialed? with Patricia Hirsch MCC, MBA
ICF-OC Chapter Past President 2006 |
The internationally known ICF credentials are coveted, but the prospect of applying for them can be intimidating. While it takes several years of training and practice to qualify at the master level for an MCC credential, the ACC and PCC are reachable within your first 2-6 years of being in business.
 Patricia Hirsch, MCC, MBA
ICF-OC Chapter Past President 2006
Patricia, credentialed as a Master Certified Coach in 2005, will outline the process in easy-to-follow steps, and share tips on how to tap into a wealth of resources to get what you need to succeed.
Headliner Event
6:30 - 8:30pm
| Are you still struggling to get your business known? with Susanne Falter-Barnes |
Imagine what a little media exposure could do.
Regardless of whether you're just starting out or you're looking to get your established business a whole lot better known, the media WILL call you … but only if you’re packaged in the right way. And just imagine the explosion in business when your expertise is put in front of 50,000, even as many as 10 million new prospects!
Mark your calendars now, you won’t want to miss an hour with Suzanne Falter-Barnes (www.getknownnow.com) as she teaches us how to build a platform and establish strategic alliances with the media and publishers!
About the Speaker
 Suzanne Falter-Barnes
Suzanne is an internationally known author, speaker, and marketing strategist. She has been featured on more than 100 television and radio programs and teaches coaches, authors, speakers, and infopreneurs how to build a platform to attract the media.
Having spent 12 years working on Madison Avenue branding big products and inventing major ad campaigns for Irish Spring, Wonder Bread, Colgate Palmolive, The New York Times, Conde Nast and Hearst Publishing, Suzanne says building a great platform for your business and creating strategic alliances with the media and publications is key to your success! If you're a coach, an author, a consultant or solo professional ... or even a small business … Suzanne can help you establish that critical credibility and get the media exposure you need to make you a known expert in your field.
Some of Suzanne’s clients have been profiled in:
Time Magazine (4-page double spread)
The Discovery Channel
Sixty Minutes
PBS
The New York Times
Harvard University (speaking engagement)
Clark University (speaking engagement)
National Public Radio
Small Business Marketing Summit (speaking engagement)
The Chicago Tribune ... and other high visibility places
Event Registration Here
 INSIGHTFUL RESOURCES
A new perspective on cool tools to boost your coaching business
by Candice Brokenshire
www.theredbarncooperative.com
INSIGHT ON: Appreciating Conflict
Recently I found myself occupying the voice of an ICF Chapter. Given I have little experience of other chapters it was obviously influenced by all the good work that the OC chapter sets out to do. It was a voice that very much wanted to be heard, it was passionate, it spoke about support, unity, local coaches working together to change lives and credibility.
The voice came during a class in Worldwork Skills for Large Group Process. Based on the metaskill of Deep Democracy, the belief that every voice and every feeling needs representation in order for the group to know itself and resolve issues. The experience I was part of unfolded as follows.
Together the group filtered and sorted topics until we found consensus around a topic that we wanted to work on. We then stood in a circle and were invited to step in and occupy a voice or a role on said topic. We listened, and if we agreed with a voice or role that was being expressed we could walk over and join the person representing that voice or add to it.
 Assessment 101
by Glenn Stevenson
Hello, all. We continue looking at assessments that coaches use to understand their clients and to help their clients understand themselves. This month we will look at Peoplemap. This is the simplest and shortest of the assessments we will examine. It was purposely designed to be simple and easy to administer!
This is the seventh in the Insights series on assessments. For an index of assessments already reviewed and a list of assessments yet to be described, see the end of this article.
Assessment: Peoplemap
Description: Peoplemap is a short, simple, practical personality test, consisting of only 7 comparisons of words and phrases. It is designed to take only 5 minutes to complete. Despite its brevity, it has been validated to be 95% accurate in identifying a personality type.
The Peoplemap classifies personality type into one of six categories:
- Leader-Task – a person who is results oriented, asks “What’s the bottom line?” likes to win, is competitive, likes to control as much as possible
- People-Task – a person who is social, organized, likes structure, is detail oriented, wants to be of service to others
- Leader-People – a person who is motivating, likes results, facilitates others’ growth, expects others’ loyalty
- People-Free Spirit – a person who is outgoing, enthusiastic, fun-loving, adventuresome, likes new things, is warm, loving, friendly, caring
- Leader-Free Spirit – a person who sees the big picture, is results oriented, has a wealth of creative ideas and input
- Free-Spirit-Task – a person who is able to follow routines and still be open to change and innovation, desires to achieve in a unique way
Peoplemap is designed to understand one’s own and other’s styles of leading, communicating and getting work done. It is purported to help one learn how to be more interpersonally effective and gain insight into one’s blind spots and learn ways to manage them. It claims applications in customer relations, sales performance, team development, leadership, and improving communications and productivity.
More info on the Peoplemap Assessment
 INTERNET MARKETING KNOW-HOW
by Rachel Pradhan
www.IndraMarketing.com
Blogger Basics
60 - 70% of consumers find services through online search engines (according to a study by Yahoo! and OMD). If you’re not online then you’re invisible to more than ½ the population! And really, it’s not that difficult to start having an online presence – and this series of articles will show you how.
Having a blog helps you become more visible to those that research their services online. Setting-up a blog is easy to do, free to use, and great for promoting your coaching business. Plus, it gives your business a personal voice that can’t be heard through traditional marketing methods such as brochures and advertisements. With a blog, you have the ability to create loyal clients before they even have their first coaching call. How? It’s about what you write: the advice you give, the people you serve, and the passion you have for coaching. People buy from people, and a blog is a great way for your business to have that personal touch.
That’s Great, but I’ve Never Written Before! Don’t worry, many bloggers are not professional writers, and that’s what makes it interesting! Think of it as writing a personal letter to a distant friend – you have a personal tone, you’re not too intimate about your life, but the reader feels connected to you. Your articles don’t have to be long, just a couple of paragraphs would be enough, and you can always spice it up with photos and even video! Just make sure your basic grammar, spelling, and punctuation is correct and you’re good to go!
I’m so busy - there is no way I can write a blog…
 Coach Spotlight
Frumi Rachel Barr, MBA, Ph.D.
949-729-1577
www.clarityandresults.com
www.theforumforCFOs
Do you have a specialty area?
I have a passion for working with people in the financial services arena. This means accountants, VPs of finance, but especially leaders who have the power to transform their organizations. As a catalyst for change, I show up with dynamite and band aids and nothing is ever the same again.
What made you chose this niche?
In my life as an entrepreneur I spent many years as a president/CEO and fifteen years as a CFO. Accounting and finance executives are my “peeps” – I get them and I love to observe the changes they make in their clarity, communication, and results while working with me.
What's the major strategy you use to obtain clients?
Over the past few years I have used two strategies. The first is to add value by showing up in the inboxes of clients, contacts and colleagues by sending out a monthly book report. If you are reading this, by all means go to http://www.frumi.com/index.php/weblog/books_and_reports and help yourself. Let me know if you’d like to receive a monthly summary. My second strategy has been to create or participate in a series of small groups. As the participants have had a chance to “experience” me, I have developed a circle of influence which includes about 60 people who I see every month. I get referrals as a result of both these strategies.
What are your plans for the future of your coaching business?
In addition to continuing in serving my niche, I have recently raised the bar by beginning a new initiative called the Forum for CFOs. The Forum is a peer group for CFOs to empower them with the skills to participate as strong partners on their leadership teams. Please visit http://www.theforumforcfos.com to read more and feel to let me know if you know one or two CFOs who would benefit from this program.
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